OUR SOLUTIONS - Consult Upgrade

Unleash the power of scrutiny

Content analysis comprises many data analyses types and data tools to reach results we trust to make better decisions!

These tools include qualitative, quantitative and visual analyses that provide critical insights.

Our solutions are simply the systematic empirical and methodological observation and evaluation of content & language, in order to have a full control of it!

WHAT WE CAN DO FOR YOU

Market Solutions

Custom market research including: entry market, trends, mood, sentiments, personality & psychoanalytic profile of customers, behaviour drives, etc.

COMPETITION

Your competitors’ reputation, main trends, focus areas, sentiments towards, positioning, personality and psychoanalytic profile

YOUR BRAND

Reviewing your content with focus on content’s sentiments, positioning, psychoanalytic profile, brand identity, reputation, and sentiments towards brand or product or campaign

ADVANCED CONTENT SCIENCE AT YOUR SERVICE

Invaluable insight on psychological motivations, intentions, and targets of text.

Thematic Analysis

It is about utlising coding strategies and tools to generate, review, and define themes emerging from your text. We analyse and conclude what themes, ideas, topics, and trends are emerging, or conduct the analysis with a set of target themes and topics (client happiness for example). The thematic results emerge from two different approaches: semantic (explicit use of words) and latent approach (subtext and dispositions).

Discourse Analysis: The big picture connection

Connect to your values, understand assumptions:
Discourse analysis connects your text with the social context and reveals how language can be used for convincing, conveying subliminal ideas, indirectly prompting and modifying audience behaviour: build trust, create doubt, evoke specific emotions, and achieve specific target with audience.

Discourse analysis focuses on multi-levels of communications intended by the text: the vocabulary & word level, the syntax & grammar, the language structures, genres, verbal and non-verbal communication.